Leading AI, marketing &
localization at global scale.
I lead AI-enabled marketing, localization, and analytics programs that turn complex global work into measurable business outcomes.
Four disciplines. One leadership lens.
I lead at the intersection of AI, marketing, and global localization — connecting strategy, data, and execution into measurable business impact.
AI Strategy & Adoption
Set the direction for practical AI inside marketing and operations: use cases, evaluation, governance, and team enablement that move from pilots to durable production value.
Marketing Analytics & Insight
Lead reporting, attribution, KPI design, and customer performance — translating fragmented marketing data into decision-grade insight executives actually use.
Global Localization Leadership
Stand up and run enterprise localization functions: operating models, governance, vendor strategy, AI-enabled workflows, and multilingual delivery across 40+ markets.
Marketing & Customer Performance
Drive campaign effectiveness, personalization, and customer journey programs that connect marketing activity to measurable revenue and retention.
Where leadership meets outcomes.
Selected programs spanning AI, marketing, and global localization — each one a leadership remit, not a side project.
AI-Driven Translation for Global Campaigns
Sponsored and led an AI-enabled translation pipeline for dynamic Salesforce Marketing Cloud campaigns — eliminating manual bottlenecks and unlocking measurable revenue lift across multilingual markets.
Enterprise Localization Center of Excellence
Founded and led Delta's enterprise localization function: operating model, governance, vendor strategy, AI-enabled workflows, and executive reporting across 40+ markets.
Customer Performance & Marketing Insight
Leading the modernization of reporting, attribution, and KPI frameworks for Delta's enterprise marketing org — turning fragmented data into executive-grade insight on customer and campaign performance.
Hands-On AI Prototyping
An ongoing leadership practice: building lightweight AI prototypes to pressure-test use cases, evaluate emerging tools, and inform org-level AI strategy with first-hand experience — not slideware.
A decade leading global programs, outcome-first.
Senior roles across AI, marketing, and localization — each distilled to the system led and the outcome delivered.
Grouped by system, not stack.
The day-to-day toolkit that powers every program above — organized the way I actually use it across analytics, AI, content, and customer work.
AI & Automation
Analytics & Insight
Global Content & Marketing
AI for Business — Georgia Tech
Selective executive program at Scheller College of Business covering applied ML, generative AI strategy, and AI governance for enterprise leaders.
Global by upbringing, Atlanta by home.
Born in Atlanta, Georgia, I grew up across Madrid, Mexico City, and Rio de Janeiro — an upbringing that turned language and culture into a lifelong lens for how I work.
That global childhood made me fluent in Spanish and Portuguese, and gave me an instinct for navigating teams, markets, and ideas across borders.
Today I'm back in Atlanta with my family — a proud girl dad who spends weekends coaching soccer and helping develop the next generation of talent on the pitch.
Lead. Connect. Deliver.
Always open to connecting with leaders who love what they do — especially those building at the intersection of AI, marketing, and global localization.